Apple signs Oprah Winfrey to make original programming
Apple Inc. AAPL, -1.04% said it has formed a production partnership with Oprah Winfrey to make programs for the new subscription video service it is creating.
The deal is part of Apple’s aggressive push into the content business. It has signed agreements with several major producers and actors to make shows for its direct-to-consumer video service that doesn’t yet have a launch date but is expected to debut next year, according to people familiar with the company’s plans.
Neither Apple nor Winfrey offered any specifics about the content she would make. In a statement, Apple said Winfrey would “create original programs that embrace her incomparable ability to connect with audiences around the world.”
The deal with Winfrey is an example of how Apple is joining other tech players, led by Netflix Inc NFLX, +0.25% and Amazon.com Inc. AMZN, -0.33% , in signing up top Hollywood talent that normally works with traditional media companies.
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Read an expanded version of this article at WSJ.com.
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