‘Incredibles 2’ sets record for Thursday previews
“Incredibles 2” arrived in theaters with a bang, earning a whopping $18.5 million in Thursday previews and more than doubling “Finding Dory”’s former record for an animated film of $9.2 million.
The highly-anticipated film by Walt Disney Co.’s DIS, +0.03% Pixar could be on its way to setting a new opening weekend record for an animated film. Some analysts are predicting a weekend box office ranging from $120 million to $145 million, which compares with “Dory”’s record of $135.1 million. “Finding Dory” is also a Disney-Pixar film.
The sequel, which follows the Parr family’s journey trying to balance having a normal life and having superhero responsibilities, comes 14 years after “The Incredibles,” which opened at $70.4 million and went on to take in over $633 million worldwide.
The overall box office take this weekend is on track to come in at around $205 million, with analysts predicting “Ocean’s 8” to fall to second place with around $21 million and new release “Tag,” a comedy about a group of adult friends who dedicate one month each year to playing tag, projected to debut in third with $10-15 million.
That’s a 14% increase from last year, analysts at MKM Partners said. And the total box office gross for the quarter, which runs from April through June, should be up significantly compared to last year. So far, the take for the second quarter is up 15%, and MKM thinks it should finish in the 17-20% range.
A lot of the relative success this quarter is due to the popularity of films like “Avengers: Infinity War,” “Deadpool,” and surprise hit “A Quiet Place,” said Paul Dergarabedian, senior media analyst at media measurement company comScore, Inc. The three movies infused the quarter with over a billion dollars, he said.
It’s great news for the industry, especially since last summer’s domestic box office earnings were at their lowest since 2006, he added. “Momentum is everything, so hopefully a strong second quarter will propel us into a very strong third quarter,” Dergarabedian said.
Other blockbuster movies coming to theaters this summer include “Jurassic World: Fallen Kingdom” arriving June 22, “Ant-Man and the Wasp” arriving July 6 and “Mission Impossible – Fallout” arriving July 27.
Shares of Disney are up 1.1% so far this year, while the Dow Jones Industrial Average DJIA, -0.82% is up 1.8%.
Sarah Toy reports on the media for MarketWatch. She is based in New York.
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